Ricarda B Bouncken is head of chair for Strategic Management and Organization, University of Bayreuth.
Ricarda focuses on research on alliances, specifically with the challenges of collaboration-competition “coopetition”, on innovative forms and spaces of work e.g. coworking-spaces, and on mastering diversities (culture, perspectives, functional background, digital intelligences and routines) within and among organizations. These perspectives are used to research challenges in the modern world, as for business model innovation and digital transformation and innovation.